ANDREW FITZSIMONS LAUNCH EVENT
To fortify the haircare launch by Andrew Fitzsimons – stylist to the Kardashians – it was only fitting to host an exclusive event for key media and top beauty influencers in Los Angeles.
The full scale build-out featured LED dance floors and bars, custom life-sized products, a 40 ft step-and-repeat, photo backdrops, and a bespoke, moving art installation. Guests partied while getting a voyeur look into a 90s bathroom set, with models, styled by Andrew, making use of the hottest new AF products.
SUMMER BY INTERMIX - HAMPTONS POP-UP
Overnight, the INTERMIX pop-up became a summer hot spotin the Hamptons, offering fashion essentials for beachgoers.
Not only did we transform a bungalow at Rushmeyer's into the "Summer By INTERMIX," luxury pop-up boutique, but ongoing summer programming offered exclusive branded experiences for hotel guests along with interactive moments, art installations, and no shortage of photo ops for guests.
With an influencer-packed opening event and strategic brand collaborations all summer, INTERMIX certainly left its mark on The Hamptons.
ROsE INC x Bare minerals
Rosie Huntington-Whiteley teamed up with BareMinerals for her first ever masterclass, produced by Butter. Celebrity make-up artists Nikki Deroest and Katie Jane Hughes joined Rosie on stage to walk through the art of the perfect look. Rosie opened up about her beauty routine and emphasis on clean beauty. Guests enjoyed refreshments and photos with Rosie in between sessions, and walked away with a coveted swag bag, filled with Rosie’s favorite products.
HOUSE OF WAVE: SHOWROOM POP-UP
WAVE Meditation enlisted Butter to support their brand launch by producing The House of WAVE – a 10 day invitation-only showroom in NYC. The 2400+ sq ft white box space was transformed into an energetic, immersive experience. Hundreds of media, influencers, and VIP guests experienced the WAVE brand IRL by participating in private WAVE sessions in one of six meditation pods located within the HoW. The project ultimately yielded 4.5MM in total estimated social impressions.
SIMPLY CONFERENCE
During New York Fashion Week, SIMPLY partnered with Butter to produce their first-ever SIMPLY Conference powered by NYLON in New York City.
The one day event featured 12+ panel discussions and keynote speakers, 20+ brand activations, and a guest list of over 900 beauty and fashion-inspired attendees.
The 10,000 Sq. Ft. venue allowed for four separate event spaces and various activations throughout the day. Guests and speaker attendance included hundreds of bloggers, beauty influencers, and celebrities including Brittney Snow, Bethany Mota, Claudia Oshry, Catt Sadler and Vanessa Hudgens.
The Kooples
For the highly anticipated launch of the The Emily- a custom handbag collection co-designed by Emily Ratajkowski - The Kooples brought the Butter team on to produce an exclusive media weekend. Twenty of the top international editors were invited to join a multi-day journey through Los Angeles.
Press interviews and an Eyes Wide Shut-inspired launch event were held at the infamous Chateau Marmont, co-hosted by the Elisha brothers and Emily. The star-studded guest list included Anthony Kids, Charlotte Tilbury and Scott Eastwood.
