HOUSE OF WAVE: SHOWROOM POP-UP
WAVE Meditation enlisted Butter to support their brand launch by producing The House of WAVE – a 10 day invitation-only showroom in NYC. The 2400+ sq ft white box space was transformed into an energetic, immersive experience. Hundreds of media, influencers, and VIP guests experienced the WAVE brand IRL by participating in private WAVE sessions in one of six meditation pods located within the HoW. The project ultimately yielded 4.5MM in total estimated social impressions.
ROsE INC x Bare minerals
Rosie Huntington-Whiteley teamed up with BareMinerals for her first ever masterclass, produced by Butter. Celebrity make-up artists Nikki Deroest and Katie Jane Hughes joined Rosie on stage to walk through the art of the perfect look. Rosie opened up about her beauty routine and emphasis on clean beauty. Guests enjoyed refreshments and photos with Rosie in between sessions, and walked away with a coveted swag bag, filled with Rosie’s favorite products.
SIMPLY CONFERENCE
During New York Fashion Week, SIMPLY partnered with Butter to produce their first-ever SIMPLY Conference powered by NYLON in New York City.
The one day event featured 12+ panel discussions and keynote speakers, 20+ brand activations, and a guest list of over 900 beauty and fashion-inspired attendees.
The 10,000 Sq. Ft. venue allowed for four separate event spaces and various activations throughout the day. Guests and speaker attendance included hundreds of bloggers, beauty influencers, and celebrities including Brittney Snow, Bethany Mota, Claudia Oshry, Catt Sadler and Vanessa Hudgens.
The Kooples
For the highly anticipated launch of the The Emily- a custom handbag collection co-designed by Emily Ratajkowski - The Kooples brought the Butter team on to produce an exclusive media weekend. Twenty of the top international editors were invited to join a multi-day journey through Los Angeles.
Press interviews and an Eyes Wide Shut-inspired launch event were held at the infamous Chateau Marmont, co-hosted by the Elisha brothers and Emily. The star-studded guest list included Anthony Kids, Charlotte Tilbury and Scott Eastwood.
Daily Harvest
Daily Harvest enlisted Butter to produce a 5-market tour, focused on introducing the superfood delivery service to media and influencers in various markets across the country.
The "Shamelessly Not cooking" tour provided influencers and media with an unexpected experience - all unique examples of what you can do with the precious time saved by not cooking. The events offered a wide range of activations including magic mixology, graffiti lessons and playing with puppies.
Sunnylife Australia
For the U.S. launch of Sunnylife Australia, the Butter team concepted and executed a 6-month strategy for the brand - activating influencers, media and experiences across the country. The all-encompassing marketing strategy included event activations and production, field marketing, PR, influencer strategy and partnerships.
The Hollywood Hills influencer event in partnership with Popsugar, held at a private residence in Los Angeles, yielded over 11M social impressions. Guests attendance included over 70 bloggers, YouTube celebrities, TV hosts, and influencers.
