Butter founders, Ashley and Zoe discovered their love for brand and passion for storytelling through years of experience in brand-building, experiential marketing, partnerships, and influencer strategy.
In their past lives, Ashley and Zoe worked closely with the SoulCycle founders as two of the earliest corporate employees - playing an integral role in growing a young fitness start-up to the internationally known, standout leader in the lifestyle space that it is today.
The Butter team consists of frequent travelers with expansive networks in almost every major market.